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Based on the idea of foods of the future Beetle Juice is an insect-based hot sauce brand. This project was not just a simple logo piece but consisted of the production of a detailed pdf of brand guidelines. With a dark theme to the branding, the hot sauce bottle labels themselves connoted the idea of death, having a coffin-shaped label challenging the user to handle the heat.
A meticulous series of rules were set to not only protect the brand but also explain the narrative and backstory of the brand and its beliefs.
To view the full brand guideline PDF please click the button to downloadDownload Now
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